"Recently, I posted many pictures on my WeChat moments. A lot of friends left me comments: it seemed you had a great time. What beautiful photos you have taken!How attractive the scenery is! Where did you go during this Dragon Boat Festival?" This netizen wrote back and revealed his holiday destination - Xiaojin County in Sichuan Province.

　　On June 6th, the fourth day of the fifth lunar month, Siguniang Mountain inXiaojin County, Aba Prefecture of Sichuan Province marked its annual traditional mountain summit. Thousands of Tibetans dressed in festive costumes withHada in their hands, convened atSiguniang Mountain, and performed the most traditional and solemn rituals and joyful folk songs and dances to pray for the peace and prosperity of the country. After the mountain summit, the 3rd Northwest Sichuan Jiarong Tibetan Song Festival was staged with passion, bringing a grand auditory and visual feast to the tourists. Visitors are not only taken away by the beauty of Siguniang Mountain, but also immersed in the unique folkloreculture.

　　During the Dragon Boat Festival, various festivals and folklore activities such as Dragon Boat Festival, Realgar Dressing Party, Costume Show, Steamed Dice, etc. were launched across Sichuan, which brought visitors special experience and fcilitated the development of culture-tourism integration.

　　Sichuan's abundantcultural and tourism resources, its beautiful natural scenery and splendid landscapes complement each other and reveal their infinite charm. It is both the habitat of giant pandas, and the main area of the Long March of the Red Army. It is not only home to many ancient monuments such as Chengdu Wuhou Temple, ZhangfeiTemple in Langzhong,Jianmenguan in Guangyuan, but also the inheritance of Tibetan and Qiang culture, Kham culture and Yi culture. Sichuan’s cuisine, liquor and tea have become important cultural and tourist highlights of Sichuan. The new culture and tourismslogan of Sichuan Province, officially unveiled recently, "Come to Sichuan and Feel at Ease at Sanxingdui, Jiuzhaigou and Giant Panda Habitat", has caused a huge sensation and solicited resonance.

　　In recent years, Sichuan has stepped up efforts in identifying the advantages of cultural and tourism resources, promoting the integration of cultureand tourism, accelerating the construction of a strong culturalprovince to promote the upgrading of the tourism industry, and render better services for tourists.

　　In 2013, Sichuan issued the Opinions on Accelerating the Construction of a Strong Tourism and Economic Province; in 2016, Sichuan issued the Implementation Opinions on Further Accelerating the Reform and Development of Tourism Industry; in 2018, the Third Plenary Session of the 11th Sichuan Provincial Committee clearly stated that it is necessary to promote the in-depth development of cultural tourism and accelerate the construction of a strong tourism province and important tourist destination in the world.

　　Sichuan has incorporated tourism into the top-level design of its development, and has steadily promoted the integration of culture and tourism, and as such gratifying results have been achieved. In 2018, Sichuan's total tourism revenue reached RMB 1,011.275 billion, a year-on-year increase of 13.3%. The tourism industry has been listed as an industrial clusterworth trillions of yuan.

　　During the Spring Festival of 2019, the integration of culture and tourism became the main theme of Sichuan tourism. During the 7-day holiday, Sichuan Province became one of the most popular provinces in China with a total tourism revenue of RMB 58.04 billion and a total tourist population of 82.427 million. The staff serving duties during the holiday in Qingchengshan and Dujiangyan scenic spots found that, "This year some foreign families have also traveled to Dujiangyanto celebrate the lunar new year of China, and to experience the 'most beautiful oriental culture”. Activities like panda flash, pigs’ New Year's greeting have attracted pools of tourists."

　　"After these years’ development, Sichuan has developed by leaps and bounds from a major province of cultural resources to a major province of economic tourism. Its cultural tourism industry has ushered in a golden period of development, facing a more optimized policy environment, expanded market,and more diversification driven by factors.” On April 29th, 2019, the Sichuan Provincial Culture and Tourism Development Conference was held in Chengdu, and Mr. Peng Qinghua, Secretary of the Provincial Party Committee, attended the meeting and delivered a speech. He pointed out that promoting the integration of culture and tourism suited the trend of the times. Sichuan boasts a unique advantage and enjoys promising future. He stressed that a new landscape featuring Sichuan's cultural tourism development and prosperity will certainly be createdas long as we could learn better the current characteristics, utilize our strengths, seize the development opportunities and made fast moves to strengthen areas of weaknesses.

　　Variousscenic spots across Sichuan have taken steps to further promote the deep integration of the culture and tourism.Langzhong has implementedprojects to excavate more features and industrial cultivation by relying on its natural and human resources to create characteristic industries such as humanities, special accommodations, special foods and specialty commodities, and provide individualized special services;Chengdu Qingyang District,home to Jinsha Site, Du Fu Caotang, and Kuanzhai Alley, owns high-quality tourism resources. It has not only promoted the upgrading of various major scenic spots, but also strengthened the development of “tourism+” integration, accelerate the development of creative design, music and film, cultural tourism, cultural experience industry; Sanxingdui will invite famous experts at home and abroad to participate in archaeological excavation research, let Sanxingdui and Jinsha site jointly apply for world cultural heritage, and strive to make breakthroughs in film, television, mobile games, animation and cultural creation, and become a highland of cultural tourism.

　　“Sichuan will surely usher in the golden period of cultural tourism development.” Mr. Zhang Dafan, Party Secretary and General Manager of OCT West Investment Co., Ltd., which has poured more than RMB 200 billion in Sichuan, was full of confidence regarding the development prospects of Sichuan tourism industry.